Janelle Lane



product prints and logos

virtual catalogues




Welcome to the folio of Janelle Lane.
A Graphic Designer and Photographer since 1996.

On my journey within this life I have undertaken many and varied projects from graphic design to cartography, illustrative works, advertisements, branding, imaging a company and photography.

My task is to find beauty within limitations, working towards the ultimate goal of visually communicating a message. Utilizing a language of type and imagery, my aim is to make every aspect of our lives defined and beautiful. Good design can create images that linger in your mind, triggers that bring your thoughts back to a particular item or reference, stimuli that will make you choose one product over another.

Being a visual society, and using that power of imagery, art can help create our place in this world. Did you know it takes a mere 90 seconds for a customer to form an opinion about a product? And, 62-90% of that interaction is determined by the color of the product alone.

Powerful stuff.

The other driving force behind all our decisions is emotion.
When something works right, looks right, and feels right, it sparks an emotional connection. People come to love it and loyalty soon follows, along with the three Rs: repurchase, reuse, and recommendations. Such is the power of design.